How well is the Church using digital and social media?

Below is the link to an interesting article by Fr. James Martin S.J. His article literally delves into the Church in the 21st Century, asking how well we are using technology to spread the Gospel.

http://americamagazine.org/content/article.cfm?article_id=12931

Please comment if you have any suggestions as to how the Church in the 21st Century Center at Boston College can continue to use technology and social networking!